Pengaruh Inovasi dan Kualitas Produk terhadap Keputusan Pembelian Toyota Yaris

This study aims to explain the influence of innovation variables and product quality on purchasing decisions for Toyota Yaris. uses two independent variables, namely (X1), (X2), one dependent variable, purchase decision (Y). The types data used in this are primary secondary data. research method quantitative methods with collection techniques through distributing questionnaires Yaris users. sampling technique was proportionate stratified random using slovin 10% formula. sample amounted 100 respondents. instrument test carried out validatas reliability test. analysis descriptive statistical tests hypothesis testing. results showed that had a significant Yaris, effect conclusion is both have decisions.